Apple launched tons of new releases for its most popular product lines like the M4 iMac and M4 Mac mini this week, but one of the biggest surprises was that the tech giant relaunched three of its best-known peripherals: Magic Mouse, Magic Keyboard. , and Magic Trackpad — now equipped with USB Type-C compatibility.
However, when you look at the list of Apple-branded accessories currently available, it all seems a bit… lacking.
Where are the webcams and headsets? Mechanical keyboards? Gaming mice? These are major accessories that would target a significant portion of the Apple market.
For example, Apple has grown its gaming business by not only bringing more titles through studio collaborations and ports, but also making development on Mac devices much more accessible. As such, launching peripherals aimed at gamers would be a smart next step in this direction.
Apple could succeed with new peripherals
Webcams are perfect for gamers who stream, while many professional gamers use mechanical keyboards and gaming mice due to their superior specifications. Headphones are also a no-brainer since most professionals need enhanced sound.
But many of these peripherals can easily be repurposed for the broader non-gaming market. Webcams for those who need better visual quality during conference calls. Mechanical keyboards are excellent for office workers who often type non-stop for hours, as their designs tend to be more ergonomic and more durable. Gaming mice are also more ergonomic and easier to move thanks to their lighter weight.
When it comes to headsets, Razer has proven that you can offer versatile ones for gaming, productivity, and creative tasks like the Razer Barracuda Prowith great effect. Just combine a sleeker design, more comfortable earcups and headbands, and excellent audio quality to appeal to Apple buyers. A high-quality wired headset would be particularly useful for those who do video and audio editing, as Air Pods are insufficient for the level of precision required.
Another peripheral that could appeal more to the creative market is a true drawing tablet coupled with Apple’s stylus, similar to the popular third-party brand Wacom. Since one of the most well-known uses for Mac devices is for creative work such as art and visual editing, an Apple tablet would be absolutely perfect.
Apple’s revitalization of its “Magic” brand has put more emphasis on its peripherals. As such, this is a golden opportunity for the tech giant to create more products that can target a much wider market. A market which, until now, has had to turn to third-party solutions to fill the lack of diversity of accessories.